Profile

As legend has it, coffee and it invigorating effects were first discovered by an Ethiopian goatherder, back in the ninth century or so. It then spread through the Arab world and by the 1600’s, had spread to Europe and to the new fashionable coffee houses such as Lloyds in London.

While coffee may have originated in Africa, only small amounts were traded to Europe via the Arab port of Mocha. At the time this trade was tightly controlled. In the early 1600’s Pieter Van der Broeke, a trader for the Dutch East India Company (VOC) in Mocha “acquired” some coffee plant seedlings. These seedlings were sent back to Holland for cultivation and study at the botanical gardens. Later botanist Carlus Linneaus named seedlings, Coffea Arabica, as after all that is where they came from.

By the early 1700’s, the first commercial coffee seedlings were sent for cultivation to Ceylon but this first attempt failed. Next they were sent to the VOC plantations in Java and Sumatra where the coffee thrived. It was some 30 years after that coffee was introduced to South America. The quality of coffee beans from these Java plantations was so good, that this region effectively controlled the world coffee market for some 200 years. The terms “Java” and “Coffee” were to become synonymous.

Around 1900, a rust disease damaged most of the low altitude Java Arabica crops, which led to South America taking over the lead. In response to this crisis, the Dutch then developed a strong coffee plant to resist this rust disease, and named it for its main characteristic, Robusta. Robusta was to take over as the primary coffee export of Indonesia.

Indonesia is an archipelago made up of thousands of Islands, including Sumatra, Sulawesi, Flores, Bali, and Papua.

Highland Arabica plantations on these islands and in the Java highlands were unaffected and cultivation of Arabica continued to this day.

History, geography and the fertile volcanic soils of the “Ring of Fire” region, all combine to produce Indonesian Arabica coffee. The very length and diversity of the Archipelago (over 5,000 km E to W) means that coffees of different islands have their own unique taste and character.

Arguably some of the best commercial Arabica coffee still comes from the highland plantation of the Indonesia Archipelago.

Vision

To be a growing company and world-leading. Coffee Product dedicated to delivering superior value to customers, shareholders and employees.We could actualize the vision simply by following the practices are responsible to ensure the sustainability of all resources, and welfare of the community in which it does business.

Mission

Improve the local and global market share Improving the quality of human resources through training Realizing sustainability commitments in all operations Social Responsibility

Translate »