Indonesian Coffee Private Label: 2025 MOQ & Packaging Guide

A decision-first, Indonesia-specific guide to choosing between digital and gravure printing for custom coffee pouches in 2025. Realistic MOQs, lead times, break-even thresholds for 250 g and 1 kg flat-bottom/stand-up bags, and the details suppliers won’t say out loud.

If you’re building or scaling a private-label coffee line in Indonesia, the packaging decision you make today will either unlock flexibility or lock in cost. We’ve lived both sides while supplying roasters and brands worldwide, and here’s the thing most vendors gloss over: the right answer depends on your quantity, SKU plan, and how often you’ll change artwork. Below is the decision-first playbook we use with buyers.

The quick answer: when to choose digital vs gravure in 2025

• Under 3,000 total bags across 1–6 SKUs. Go digital print. Faster, lower commitment, and you can mix designs to hit MOQ.
• 3,000–7,000 bags. Run a calculation. Break-even often flips to gravure at 2,500–3,500 units for 250 g and 1,800–2,800 units for 1 kg, depending on colors and finishes.
• 7,000+ bags of a stable design. Go gravure. Your per-unit cost drops significantly and you lock in color accuracy across reprints.

We’ve found that brands launching new SKUs or seasonal drops do best starting digital, then migrating to gravure once volumes and artwork stabilize.

Our test setup and why you should care

We periodically run head-to-head quotes with Indonesian converters for two common coffee formats.

• SKUs. Three designs. Same dieline. One matte-black, one kraft-look, one with a front window.
• Sizes. 250 g flat-bottom and 1 kg stand-up.
• Features. One-way valve, press-to-close zipper, tear notch, nitrogen-flush compatible.
• File delivery. CMYK artwork + spot brand color reference.

This mirrors what most roasters do when launching a core line (think an everyday Java, an espresso blend, and a seasonal natural). If you’re packaging roasted lines like Roasted Arabica Java Coffee, Roasted Espresso Coffee Blend or a limited Roasted Arabica Natural Process Coffee, these specs will feel familiar.

Digital vs gravure: a practical comparison

• Setup time and complexity
  • Digital. Fast. No cylinders. Approvals via digital proof. Typical production 7–12 working days after proof approval.
  • Gravure. Slower to start. Cylinder engraving 5–10 working days. Total production 20–35 working days.
• MOQ realities
  • Digital. 500–1,000 bags per size/spec total, with mixed designs allowed. Many Indonesian printers accept 250 g and 1 kg at the same MOQ if material is shared.
  • Gravure. Usually 5,000–10,000 bags per design per size. Some allow 5,000 total if the SKUs share identical dielines and finishes, but each design still needs its own cylinders.
• Design flexibility
  • Digital. Unlimited colors, gradients, frequent design refreshes. Ideal for small runs and seasonal art.
  • Gravure. Best for color-critical brand colors and metallics. Changing artwork means new cylinders.
• Color accuracy
  • Digital. CMYK. Good consistency but slight shift across reprints is normal.
  • Gravure. Excellent repeatability. Spot colors nailed. Metallic inks and tactile varnishes available.
• Cost curve
  • Digital. Higher per unit, no cylinder cost. Economical below break-even.
  • Gravure. Low per unit at volume, but cylinders add upfront cost.
• Hidden fees to ask about
  • Digital. Matte varnish surcharge, kraft-laminate surcharge, valve insertion fee, color proof prints, dieline change fee.
  • Gravure. Cylinder cost per color, cylinder storage/maintenance, color matching rounds, minimum reprint quantity.

Takeaway. If you’re launching 3 SKUs and expect to tweak art quarterly, don’t fight the math. Start digital. If you’re pushing a single flagship SKU at scale, gravure wins after the first reprint.

Realistic MOQs and lead times we’re seeing in Indonesia (2025)

• Lowest MOQ for custom-printed coffee bags. Digital at 500–1,000 total bags per size/spec is common. Some suppliers go to 300 if they’re consolidating runs, but pricing jumps.
• Gravure printed coffee bags MOQ. 5,000–10,000 per design per size is typical. Occasionally 3,000–5,000 if you accept limited finishes and a shared production slot.
• Lead times
  • Digital. 10–15 working days after proof. Add 3–5 days for kraft laminate, die change, or custom zipper color.
  • Gravure. 25–40 working days including cylinders. Add 1–2 weeks around Ramadan/Lebaran and year-end peaks.

Pro tip. Approve your soft proof within 24 hours and send press-ready files. Half the delays we see are file-related.

Can you split SKUs to hit MOQ?

Yes, but with caveats.

• Digital. Usually yes. For example, 1,000 total 250 g flat-bottom bags split as 3 designs x ~333 each, as long as dieline, material, finish, zipper, and valve position are identical.
• Gravure. Only if you accept cylinders per design. You can sometimes print 5,000 total across 2–3 SKUs, but you’ll still pay cylinders for each artwork.

This is where brand planning matters. If you know you’ll sunset a SKU, keep it digital. Move your stable hero SKU to gravure later.

How much do gravure cylinders cost in Indonesia, and do you need them?

• Typical cylinder cost. IDR 1.5–3.5 million per color per set, depending on width and coverage. Many coffee bags use 6–8 colors plus matte varnish. Your total cylinder investment often lands around IDR 12–28 million for one design.
• Do you need them? Only for gravure. Digital printing requires none.
• Lifespan. Cylinders can last years if stored well, but any artwork change needs new cylinders. Some converters charge a small annual storage fee.

Rule of thumb. If your design is stable for 12+ months and your forecast exceeds the break-even volume, cylinders pay for themselves quickly.

Break-even thresholds that actually hold up

These are directional, based on 2024–2025 Indonesian converter quotes.

• 250 g flat-bottom. Gravure beats digital around 2,500–3,500 units per design when you factor cylinders.
• 1 kg stand-up. Gravure can beat digital as early as 1,800–2,800 units because material area amplifies per-unit savings.

What’s interesting is that finishes move the line. Matte-kraft laminates and windows push gravure break-even higher because specialty films and extra processes raise setup costs.

Need help running your numbers with your art files and SKUs? You can Contact us on whatsapp. We’ll sanity-check your break-even in under a day.

Valves, zippers, and other must-haves at low MOQs

• One-way valve. Common at 500–1,000 MOQ for digital. Heat-staked valves add a per-bag fee and 1–2 days. Valve color choices may be limited at low MOQs.
• Zippers. Press-to-close zippers are standard. Pocket zippers and child-resistant options usually require higher MOQs or longer lead times.
• Nitrogen flushing. Standard bag films like PET/VMPET/PE or MOPP/VMPET/PE are fine. Ask for burst testing if you’re filling hot or with high headspace.
• Windows. Digital can do clear windows if the laminate structure is planned. Gravure gives cleaner edges and better registration.

Common mistake. Ordering a kraft look without checking the laminate. True kraft-laminate stock sometimes starts at higher MOQs than matte-white film with a kraft-printed texture.

Standard sizes Indonesian suppliers stock for small runs

• 250 g flat-bottom. Approx 120 x 70 x 200 mm. Great shelf presence. Usually available in matte and kraft looks.
• 500 g flat-bottom. Approx 130 x 80 x 260 mm. Less commonly stocked for digital. Check MOQs.
• 1 kg stand-up. Approx 180 x 300 + 110 mm bottom gusset. Widely supported.
• 250 g stand-up. Approx 130 x 230 + 80 mm bottom gusset. A flexible, economical option when 250 g flat-bottom MOQs feel tight.

Ask for the supplier’s stock dielines. Minor tweaks are doable, but changing width or gusset can push your order to a custom run.

Compliance and export details many overlook

• Food contact. Request supplier declarations for food-contact compliance under Indonesian SNI/BPOM guidance, and migration test reports for inks/adhesives. Digital inks must be protected by a compliant overlam.
• Finishes. Matte varnish often reduces slip. If you’re running high-speed filling, ask for COF specs.
• Shipping terms. Most Indonesian printers quote EXW. If you need FOB Jakarta or Surabaya for export consolidations, confirm who handles cartons, pallets, and VGM.

Real performance notes from recent projects

• Digital reprints. Expect slight color drift between batches. If your brand color is sacred, lock a Pantone in gravure for the hero SKU.
• Minimum reprint order. Digital reprints at 500–1,000 are common. Gravure reprints often start at 5,000 because of setup economics.
• Art setup. 3 out of 5 delays we see are dieline mismatch or missing bleed. Get your zipper and valve positions locked before final art.

Who “wins” by business type

• Micro-roaster testing market fit. Digital. 1,000 total 250 g across 3 SKUs. Fast, low risk.
• Boutique brand with two stable bestsellers. Hybrid. Keep seasonal SKUs digital. Move the top 1–2 SKUs to gravure at 5,000+ per design.
• Grocery/wholesale program. Gravure. You need the cost base and color accuracy.

If you’re launching a private-label line anchored by SKUs like Roasted Arabica Lintong Coffee and a rotating seasonal, this hybrid path is usually the sweet spot. You can View our products to see which origins align with your packaging roadmap.

Migration guide: moving from digital to gravure smoothly

• Freeze the dieline. Lock size, zipper, valve, and window placement for at least 12 months.
• Simplify color where possible. Reduce to 6–7 colors plus varnish to cut cylinder count.
• Approve a hard proof. If the converter offers a press proof, take it for your hero SKU.
• Order slightly above break-even. Give yourself buffer against out-of-stocks and price breaks.
• Keep digital for variants. Seasonal, limited, or test SKUs can stay digital without confusing your shelf.

Quick answers to questions we get every week

• What’s the lowest MOQ for custom-printed coffee bags in Indonesia in 2025? Digital at 500–1,000 total per size/spec. Gravure usually 5,000–10,000 per design.
• Is digital printing cheaper than gravure under 3,000 bags? Generally yes for 250 g. For 1 kg, the break-even can occur closer to 2,000–2,800, so run the math.
• Can I split designs or SKUs to meet a supplier’s MOQ? Digital yes if specs match. Gravure only if you accept cylinders for each design.
• How much do gravure cylinders cost, and do I need them? About IDR 1.5–3.5 million per color. You need them only for gravure.
• Lead time for custom coffee pouches? Digital 10–15 working days after proof. Gravure 25–40 working days including cylinders.
• Can I add a one-way valve and zipper at low MOQs? Yes. Valve adds a small per-unit fee and 1–2 days. Zippers are standard.
• What sizes are typically stocked for small runs? 250 g and 1 kg in flat-bottom or stand-up. 500 g is available but sometimes needs higher MOQs.

Final thought. Don’t overcommit cylinders until your artwork and forecast settle. The cheapest bag is the one you don’t have to scrap because the design changed. Our team is happy to gut-check your specs and timeline with Indonesia-based realities so you can hit shelves on schedule without surprises.